Pump Your Book


Pump your book is a day at my Los Angeles Fashion District photo studio dedicated to providing an opportunity for photographers to learn about and work with high-end pro lighting equipment and unique modifiers, while creating amazing images for their fashion, beauty, portrait portfolios. You can’t do fashion without a fashion model, that’s why we are providing an LA agency model for you to work with. The right makeup is critical to produce pro results. We are providing a professional makeup artist to create that perfect look. Attendance is capped at 6-7, so everyone gets the necessary one-on-one time with the models to create great images.


Pump your book is scheduled for Saturday, October 14th at 10am sharp.

The studio is located at 14th and Long Beach Avenue in Los Angeles on the edge of the Fashion District.

Who is it for?

Pump your book is targeted for photographers who wish to begin or enhance their portfolio with professional quality imaging, but may not have access to, nor the time to coordinate all the components that are required to achieve professional level results. These components include:

  • Photo studio with the necessary room to shoot
  • Pro level lighting gear
  • Experienced agency level makeup artist who can execute fashion and beauty looks at a commercial level
  • Fashion agency model
  • Professional wardrobe styling
  • Photographic mentoring

what’s included?

  • Professional studio space
  • Profoto lighting packs and heads ( Both D4 and B4 )
  • Broncolor Para 133 parabolic modifier
  • Mola Rayo modifier
  • Agency fashion model
  • Professional Makeup artist who will execute 3 looks ( clean beauty and a more stylized fashion look ) including hair
  • Setup and mentoring by John Allan
  • Catered lunch


What do i bring?

The beauty of Pump your Book is that you virtually just show up with your camera, the difficult work is already done for you. Model, team and wardrobe are in place. The lighting is set up. Everything is shoot ready. You just need to bring the following:

  • Camera
  • Pocket Wizard (I have a few extras if you don’t have one)
  • Memory card for your camera.
  • Yourself, enthusiastic and ready to shoot

How can I use the images?

The images you create can be used for non-commercial purposes only. Permissible use includes: portfolio and other collateral intended to showcase your work as a photographer. You may also post your work to social media or submit for editorial publication. You may not use the images for commercial purposes such as advertising a product or service. These are essentially model tests and no model release is signed. Please do not present the models with a release or other contract to sign. This is not permitted. If you require commercial usage of the images, please let us know ahead of time. Usually commercial usage can be negotiated with the agency.

What does it cost?

Pump your book is $549 per photographer for the day.

We must receive your payment to confirm your spot – remember there are only 6-7 spots for photographers. So reserve early to insure your participation.

Payment can be by personal or business check or cash. You may also pay by credit card but there is an additional convenience fee.

What is the day’s schedule?

We will begin at 10am with orientation and hair and makeup and will wrap no later than 6pm.

This will provide an 8 hour day of activity, including the catered lunch.


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