Pump your Book portfolio build day


Pump your book is a day at my Los Angeles photo studio dedicated to providing an opportunity for photographers to gain hands-on experience using high-end pro lighting equipment and unique modifiers, while creating amazing images for your portfolio.

You can’t do fashion without a fashion model, that’s why we are providing an LA agency model for you to work with. The right makeup is critical to produce pro results. We are providing a professional makeup artist to create that perfect look. Attendance is capped at 6-7, so everyone gets the necessary one-on-one time with the model to create great images.

Who is it for?

Pump your book is targeted for photographers who wish to begin or enhance their portfolio with professional quality imaging, but may not have access to, nor the time to coordinate all the components that are required to achieve professional level results.

what’s included?

  • Professional studio space
  • Profoto lighting gear
  • Agency fashion model
  • Professional Makeup artist who will execute multiple looks ( clean beauty and a more stylized fashion look ) including hair
  • Setup and mentoring by John Allan
  • Catered lunch

What do i bring?

The beauty of Pump your Book is that you virtually just show up with your camera, the difficult work is already done for you. Model, team and wardrobe are in place. The lighting is set up. Everything is shoot ready. You just need to bring the following:

  • Camera
  • Pocket Wizard (I have a few extras if you don’t have one)
  • Memory card for your camera.
  • Yourself, enthusiastic and ready to shoot

How can I use the images?

The images you create can be used for non-commercial purposes only. Permissible use includes: portfolio and other collateral intended to showcase your work as a photographer. You may also post your work to social media or submit for editorial publication. You may not use the images for commercial purposes such as advertising a product or service. These are essentially model tests and no model release is signed. Please do not present the models with a release or other contract to sign. This is not permitted. If you require commercial usage of the images, please let us know ahead of time. Usually commercial usage can be negotiated with the agency.

What does it cost?

Pump your book is $679 per photographer for the day.

We must receive your deposit of 50% to confirm your spot – the balance must be received prior to the day of the event. Remember there are only 6-7 spots for photographers. So reserve early to insure your participation.

Payment can be by personal or business check or cash. You may also pay by credit card but there is an additional convenience fee.

What is the day’s schedule?

We will begin at 10am with orientation and hair and makeup and will wrap no later than 6pm.

This will provide an 8 hour day of activity, including the catered lunch.